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Job Details

Digital Content Executive




£26,000 to £29,000 per annum - Benefits

Date posted:




MET are working with a leading Higher Education provider in East Yorkshire to strengthen their Marketing team with the recruitment of a Digital Content Specialist for a 3-6 month contract initially.

The Role:

·As a Digital Content Specialist you will play a key role in the development and delivery of the Digital Content Strategy as part of the Digital Marketing Strategy. With direction and support from the Head of Digital Content, you will develop user focused, high quality, and relevant, multi-media content for use across all our digital marketing platforms (web, social media, mobile applications etc.)
·You will build and nurture highly productive relationships with colleagues as well as partner organisations.
·With direction and support from the Head of Digital Content - and working with colleagues in the Digital Content team - you will develop user focused, rich, multi-media content for all the digital marketing platforms.
·Support the University's multi-channel marketing & communications strategies. Specifically, this will include creating and/or collating and uploading copy, images, film, animations and illustrations onto the University website and other digital platforms.
·Fundamentally, the Digital Content Specialist will understand the absolute importance of digital content, particularly in driving engagement and interest from our core market - prospective students.
·Constantly review user trends and look to create ever more innovative, exciting and relevant - youth focused - content that will be widely viewed and shared.
·Work closely with colleagues in the Digital team, specifically the other role holders, the Head of Digital Content, the Social Media Specialist and the User Researcher to use insight and data to drive the development of new digital content. Using web analytics to monitor performance, you will make recommendations for improvements.
·Support mobile marketing activity including app based, in game, location based and SMS marketing, through the provision of relevant, user-focused content.
·The role holder will be required to contribute to social media engagement and brand awareness campaigns as necessary.
·Work closely with internal clients, specifically in brief taking for the development of new content.
·Provide content support for events and other activity as necessary.

The Person:
·You will have gained solid experience in a Digital role with a strong knowledge of Digital content
·Ideally have previous experience in a University/Higher Education environment
·Extensive knowledge of existing and emerging Digital channels.
·Strong written and verbal communications

This Digital Content Executive role is commutable from York, Hull, Beverley and surrounding areas.

MET Marketing is acting as an employment agency in relation to this Digital Content Executive job

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